Noveon Consumer Specialties presented formulating themes from its SensiMap Formulating Concept that satisfy the senses, stir the emotions and ultimately result in a more intimate connection between formulations and the consumer. Each theme is illustrated by four prototype skin care products using the appropriate combination of Carbopol polymers and Schercemol esters. Each formulating theme aligns with a specific industry trend and is designed to match the sensory expectations in a particular reg...